While game devs may feel downtrodden, brands are optimistic on the gaming opportunity | IAB’s Zoe Soon Business category-/Games/Computer & Video Games Game Development GamesBeat Gaming Business IAB IAB Playfronts Internet Advertising Bureau Uncategorized Zoe Soon While game devs may feel downtrodden, brands are optimistic on the gaming opportunity | IAB’s Zoe Soon admin April 8, 2025 For game devs, the past 2.5 years of hardship and layoffs make it seem like gaming is... Read More Read more about While game devs may feel downtrodden, brands are optimistic on the gaming opportunity | IAB’s Zoe Soon